YEAR-ON-YEAR
SALES
IXZO took over the management of the allbeauty affiliate programme in March 2022 with a clear goal: grow sales while protecting profit margins.
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OBJECTIVES
Achieve a minimum 10% year-on-year increase in total sales revenue
Maintain or improve target profit margins (35%+) across all major product lines
Identify and phase out underperforming SKUs to streamline inventory and increase operational efficiency
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Implemented a structured monthly reporting system to track sales by product, channel, and region. Used this data to spot emerging trends and adjust tactics in real time.
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Developed internal dashboards to track gross margin by SKU, highlighting areas needing pricing adjustments or supplier renegotiations.
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Conducted quarterly product reviews to eliminate low-performing or low-margin items. Focused marketing efforts on top-performing products to boost sales volume.
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Shared margin and sales insights with sales and marketing teams. Created performance-based incentives tied to both volume and margin goals.
RESULT
14%
YOY INCREASE IN SALES REVENUE
36%
AVERAGE GROSS MARGIN
18%
OF UNDERPERFORMING SKUS WHERE DISCONTINUED
OUR CASES
Discover how IXZO's approach has transformed businesses, setting new standards in affiliate marketing success
Driving Smarter Performance
A sales-based commission structure allowed for improvement with partners sites.
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Sales revenue increased by 58%
Constant monitoring of competitor's activity that led to improvement of qualified leads by adjusted commission and displayed offers.
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